2025 World Automotive Shopper Examine

Trends affecting the global mobility ecosystem

The global automotive industry is undergoing a tremendous amount of change at an unprecedented pace. At the center of this change sits a consumer with rapidly evolving expectations of the mobility experience. To help automotive companies better understand these shifting preferences and other emerging trends, we surveyed more than 30,000 consumers in 30 countries.

Conducted from October through December 2024, our 2025 Global Automotive Consumer Study explores four key trends that emerged from this year’s survey:

1. All-battery electric vehicle (BEV) inertia remains muted in most markets as interest in internal combustion engine (ICE) and hybrid vehicles ticks up.
2. Intended vehicle brand defection is on the rise in many markets around the world.
3. Autonomous vehicles are coming back into view, but consumer concerns remain.
4. A relatively high frequency of vehicle use persists in many markets, but many younger consumers surveyed are interested in mobility-as-a-service (MaaS) over ownership.

This annual study provides important insights that can help companies prioritize and better position their business strategies and investments in the year to come. For more details on these evolving automotive consumer trends, download the full report.