7 Key Developments from the USA

Technologies like AI hold immense potential as a transformative force capable of revolutionizing every aspect of the sports industry. The US has been a pioneer in harnessing this power to maximize opportunities.

Beyond its applications in player training and game strategy planning, technology is also being used in sports broadcasting, media, venue management, and more. Patrick Kessel, Co-Founder of RefCam, who helped develop the innovative RefCam technology that relays a match from the referee’s perspective, highlights the advantages such technology brings to the game.

In addition to offering a more immersive experience for viewers, it also benefits teams and sponsors. They can obtain game footage from these cameras and use it for marketing. Kessel mentions how the Bundesliga posted such a clip as a reel on their Instagram account, garnering ten times more likes than their other posts.

There are numerous applications of technology in sports. It can be used to analyze viewership and fan engagement, generate highlights, and personalize content. Platforms like ESPN are already leveraging AI to recommend personalized content based on viewers’ preferences.