Colgate-Palmolive plans to exit from private-label pet food production in 2025. The company announced that in their revenue briefing released on Jan. 31. Hill’s Pet Nutrition made up 23.1% of parent company Colgate-Palmolive’s sales in the fourth quarter of calendar year 2024, following a net sales increase of 2.3% and organic sales increase of 2.9% compared to Q4 2023. Hill’s sales volume grew 0.8% during Q4 2024 compared to the same quarter in the previous year, while pricing increased 2%. Hill’s operating profits reached US$275 in Q4 2024, an increase of 19% over Q3 2023.
Colgate-Palmolive’s overall pet segment, including Hill’s and private label operations, had net sales of US$1,140 in Q4 2024, an increase over US$1,114 in Q4 2023. For the whole of 2024, Colgate-Palmolive’s pet business brought in US$4,483 million in net sales, up from US$4,290 million in 2023. Operating profits in 2024 were US$965 million, an increase from US$806 million in 2023.
About Hill’s Pet Nutrition
Hill’s Pet Nutrition traces its origin to 1939 when veterinarian Mark Morris Sr. developed a special diet for a guide dog named Buddy, who suffered from kidney disease. In 1948, Morris partnered with the Hill Packing Company of Topeka, Kansas, to produce Canine k/d. As demand for science-based pet food grew, Hill’s expanded its product lines, launching Hill’s Science Diet in 1968. Hill’s expanded in cat foods in 1963 with a diet designed to support urinary tract health.
Hill’s was acquired by Colgate-Palmolive in 1976. Under Colgate’s ownership, Hill’s expanded distribution and increased research investments and marketing efforts.
Hill’s Pet Nutrition developments and expansions
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