The global kidswear sales market size was USD 120.22 billion in 2022 and is projected to grow from USD 131.28 billion in 2024 to USD 187.38 billion by 2032, exhibiting a CAGR of 4.5% during the forecast period. Asia-Pacific holds a leading position in kidswear sales market share in 2023.
Children’s wear is defined as clothing made specifically for children between the ages of 0 months and 12 years. It is made up of clothing such as hosiery, cotton, polyester, silk, and satin-based textiles, and includes innerwear, outerwear, nightwear, socks, and tights. They are often more relaxed, flexible, and comfortable than adult attire, made of higher-quality fabrics, and suitable for play and rest. In addition to gender-neutral clothing, there are several separate clothing lines for boys and girls that are widely accessible on the market. These lines provide clothes in a range of designs, colours, and fabrics based on the wearer’s preferences.
The kidswear market share was also significantly hindered by the postponement of public events. However, the market under study was backed by the internet retail channel. One of the most profitable areas of the garment sector is children’s clothing. In terms of growth in retail value, the market is anticipated to surpass both men’s and women’s clothing due to a confluence of social, economic, and demographic factors, which are bolstered by sales in the sector. Additionally, the market share is expanding due to rising disposable income and an expanding working population. Children’s clothing and footwear are seeing global market expansion due to rising product customisation, innovation, and inexpensive price.
The global COVID-19 pandemic has been unprecedented and staggering, with of tire changers market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.
Since more than 43% of the market was hit by the COVID pandemic and its effects grew as a result of the manufacturer’s transportation capacity being disrupted by stringent blockade regulations, the huge market has been negatively impacted in terms of sales. Additionally, due to the closure of specialised shops, fashion stores, and hypermarket chains, significant blockades around the globe have had a detrimental effect on sales in the kidswear market share.
The kids clothing market provided new strategies and growth chances to rebound despite the harsh recession. To thrive at both the regional and global levels, markets are starting to look for alternate funding sources and business models. Children’s apparel orders on online e-commerce sites like Myntra, Amazon, and Flipkart have nearly quadrupled, yet parents have raced to replace garments that ceased working.
“Rising Disposable Incomes to Propel Growth“
Increasing labour force numbers and disposable income are two of the main drivers fueling market growth. The global market for children’s clothing is expanding as a result of rising product customisation, innovation, and reasonably priced children’s clothes and footwear items. Over the course of the projected period, peer pressure and product appropriateness for babies’ skin are predicted to drive consumer expenditure on children’s clothing. The children’s clothing business has been urged to develop to keep up with shifting fashions by the increasing impact of social media and celebrities on kids and their parents.
Numerous companies make progressively alluring goods that draw in plenty of parents. This product is growing in popularity with consumers thanks to an increase in the number of items that offer various sorts of costumes based on kids of different events, seasons, ages, and ethnic origins. Through the anticipated time, these variables are anticipated to fuel market expansion. Today’s trends in consumer purchasing behaviour have changed, placing more value on a person’s appearance, especially that of children. This factor has greatly increased the possibilities for manufacturers to produce more fashionable children’s apparel in a variety of designs. The industry has adopted modern adult fashion trends that prioritise comfort and performance. Parents are increasing their intake of this product as a result of the rising demand for it caused by the increasing number of births throughout the world. The demand for the goods is rising due to the popularity of advertising kids’ apparel on social media sites like Facebook, YouTube, and Instagram. Kidswear market share expansion is being constrained by rising costs for raw materials like cotton, wool, and leather, which result in increased costs for finished goods.
Depending on kidswear sales material given are types, Cotton, Wool and Fur, Silk and Linen and Others. The cotton, wool and linen type will capture the maximum market share through 2028.
The market is divided in Babies (Usually 0-3 Years Old), Younger Kids (Usually 3-6 Years Old), Older Kids (Usually 6-14 Years Old)) based on users. The global kidswear market players in cover segment like, babies and younger kids will dominate the market share during 2022-2028.
“Rapidly Increasing Global Population Is One of The Key Factors Driving the Market Growth“
One of the main reasons fueling the market’s expansion is the world’s constantly growing population. A further factor driving the industry is the growing customer desire for branded, high-end clothing. In order to provide their child with the best comfort and safety possible, parents prefer to buy premium clothing due to rising spending power and evolving lifestyles. Additionally, the launch of clothing lines inspired by celebrities’ increased visibility as well as the growing trend of matching clothes like mommy and me and mini-me gowns are having a beneficial impact on product sales.
Vendors provide miniature versions of adult-size gowns for children that resemble the attire worn by parents or famous people. Additionally, the kidswear market size is expected to grow as a result of factors such quick urbanisation, intense marketing campaigns by manufacturers, and the emergence of internet retailing, which offers customers a hassle-free shopping experience as well as a wide selection of alternatives. Other factors influencing the market growth include increased brand awareness among parents and kids, the influence of mass media and television expanding, and celebrities actively taking part in campaigns and commercials for various businesses.
“Trends Driving the Expansion of The Children’s Clothing Market“
The rise of the online retailing industry, which offers consumers a hassle-free shopping experience along with a broad selection of alternatives, and factors including aggressive promotional efforts by manufacturers are likely to drive the market ahead. Increasing brand awareness among children and parents, the expanding impact of television and mass media, and celebrities actively taking part in various companies’ marketing and commercials are some other reasons contributing to the rise of the children’s wear market. Celebrity exposure is growing, which is helping to boost kidswear market growth.
Social media is anticipated to boost the growth of the children’s apparel market even further. Growing numbers of parents in both developed and developing nations upload pictures of themselves and their kids wearing identical clothing on Instagram and other social media sites. Leading companies have also encouraged this trend by designing small, yet age-appropriate, adult apparel. In the shops, they were offered alongside adult-sized apparel. The market for children’s clothing is seeing significant growth in the twinning with kids trend. Further predicted to support the growth of the kidswear market share is the rising trend of internet purchasing.
“Rising Costs of Basic Materials (Fabric), as well as Outmoded TrendsImpede Market Growth”.
The kids’ clothing industry is constrained by a number of reasons, including the rising cost of raw materials (fabric) and the ephemeral nature of current trends. Furthermore, many individuals in developing nations cannot afford some of the kid’s clothing and footwear since they are expensive. Many manufacturers employ sophisticated fabrics to make clothing and footwear more appealing, yet these materials may be uncomfortable for youngsters. These elements limit the market expansion for children’s clothing.
“Asia Pacific to Dominate owing to Expanding Population “
Because of an increase in the baby population, particularly in emerging nations like India and China, the Asia-Pacific region is expected to account for a sizeable portion of global sales throughout the projected period. In the Asia-Pacific area, strong economic development and growing family incomes are anticipated to boost consumer spending on children’s clothing and footwear. The Middle-Eastern countries, particularly Saudi Arabia, Qatar, and the United Arab Emirates, are becoming more urbanised and the number of high net worth individuals is rising. This is creating enormous opportunities for luxury children’s apparel brands to enter the apparel market in these countries, which is driving the children’s wear market in Asia-Pacific and the Middle-East. For instance, a large number of global luxury children’s clothing companies, like Dolce & Gabbana, Stella McCartney, and Gucci, sell upscale children’s clothing in the Middle East and North America. During the anticipated period, the market growth in Africa is going to be aided by the expanding operational expansion of major companies in Asian nations.
“Market Players Focus on New Product Launches to Strengthen Market Position“
Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.
This study examines a report with broad studies that describe the businesses in the market that have an impact on the forecasting period. By considering aspects including segmentation prospects, industrial advances, trends, growth size share, restrictions, and others, it provides a thorough analysis based on in-depth research. If the relevant market dynamics or important players change, this study may need to be modified.
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Market Size Value In
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US$ 120.22 Billion in 2022
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Market Size Value By
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US$ 187.38 Billion by 2032
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Growth Rate
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CAGR of 4.5% from 2022 to 2032
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Forecast Period
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2024-2032
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Base Year
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2024
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Historical Data Available
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Yes
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Regional Scope
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Global
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Segments Covered |
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By Types
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By Application
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