Luxurious Farmstay Lodges Are the Largest Journey Development in Italy


Imagine this: A luxuriously rustic hotel hidden in the hills of Southern Italy, away from the big city hustle and bustle. Your view at breakfast is of rows of vineyard branches, while the view from your room is of an infinity pool nestled among a grove of olive trees. Your massage includes an oil made of herbs from the garden you walked through to get to the spa, and your dinner’s ingredients came straight from the well-kept on-site farm. Sounds like a dream scenario? Well, it exists all across Central and Southern Italy. The type of property I’m describing is a luxury farmstay resort, and it’s the latest major travel trend to hit those of us with constant Italy wanderlust.

The overarching trend here is agricultural tourism, or agriturismo. In Italy, its origins date back to the end of the 20th century, when, out of necessity, farm owners began converting their land to resorts that would appeal to those seeking a tranquil vacation where they could enjoy all that the Italian countryside has to offer. Many of the current luxury farmhouse hotels are anchored by a masseria, a fortified farm estate that’s typically found in Southern Italy. These farm-based properties have been renovated and expanded to offer modern conveniences that you’d expect at a luxury resort, and activities that embrace the environment, such as cooking classes, wine tastings, horseback riding, and truffle hunting, are commonplace.