The pet industry continues to evolve as consumer demand for premium services grows. From luxury boarding to specialized transportation, retailers are expanding their offerings to meet sophisticated pet parent needs.
United States
Consumer Protection
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The pet industry continues to evolve as consumer demand for
premium services grows. From luxury boarding to specialized
transportation, retailers are expanding their offerings to meet
sophisticated pet parent needs. Holiday seasons particularly
highlight this shift toward premium services, with pet owners
seeking elevated experiences for their furry family members. This
trend toward premium services reflects the deepening bond between
pets and their owners, driving significant market opportunities
during the festive season.
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As holiday shopping kicks off, American households put their
money where their hearts are, investing $1,500+ annually in their
furry family members.
Pet Owner Spending
Average Total spent per household on pets
Daily necessities lead yearly costs, but pet parents set
aside $51-$75 for holiday toy splurges. Top gifts include
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US Pet Grooming & Boarding Spending Continues to
Grow
As holiday travel plans take shape, pet grooming and boarding
services anticipate their annual festive rush. The industry, which
generated approximately $15B in sales in 2023, sees one of its peak
periods during the winter holidays. Key drivers include:
HEALTH & WELLNESS
Pet owners demonstrate increasing commitment to premium
Consumers report higher spending on hygiene products and
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GENERATIONAL SHOPPING PATTERNS
Millennial and Gen Z pet parents lead holiday spending with
Gen X demonstrates the highest per-pet holiday budget, focusing
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PREMIUM HOLIDAY SERVICES
The holiday season drives expansion of premium pet
Retailers are adding transportation services
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DIGITAL SHOPPING TRENDS
E-commerce platforms continue to capture market
Social media influence continues to grow through
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PetSmart is making strategic moves with both leadership and
digital innovation: the retailer has appointed Ken Hicks, former CEO of Academy Sports and Outdoors and Foot Locker, as its new President and CEO effective October 31, 2024, following J.K. Symancyk’s departure to Signet Jewelers. |
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On the digital front, PetSmart is breaking new ground through a
first-of-its-kind partnership with Grubhub, making over 14,000 pet products available for on-demand delivery from more than 1,400 locations nationwide. The partnership, which targets shifting millennial and Gen Z shopping habits where over half now purchase pet products online, marks Grubhub’s first expansion into pet retail and includes integration with their Grubhub+ loyalty program. |
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Tractor Supply is expanding its pet retail presence through the
acquisition of Allivet, leveraging its strong customer base where about 75% of its 37 million loyalty members are pet owners. The retailer, operating 2,270 Tractor Supply stores and 205 Petsense locations, is capitalizing on post- pandemic “rural revitalization” while continuing its “Project Fusion” renovation program that has upgraded nearly half its fleet, though the company expects cautious consumer spending heading into the election year. |
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