Pet Business Vacation Highlight – Client Regulation – Client Safety


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The pet industry continues to evolve as consumer demand for premium services grows. From luxury boarding to specialized transportation, retailers are expanding their offerings to meet sophisticated pet parent needs.


United States
Consumer Protection


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The pet industry continues to evolve as consumer demand for
premium services grows. From luxury boarding to specialized
transportation, retailers are expanding their offerings to meet
sophisticated pet parent needs. Holiday seasons particularly
highlight this shift toward premium services, with pet owners
seeking elevated experiences for their furry family members. This
trend toward premium services reflects the deepening bond between
pets and their owners, driving significant market opportunities
during the festive season.

Our Performance Improvement team helps providers transform these
operational complexities into opportunities for enhanced efficiency
and growth, as demonstrated by our work with a leading national
provider where we identified significant labor optimization
opportunities while enhancing quality of care. Let Ankura show you
how data-driven labor optimization can help balance regulatory
compliance, operational efficiency, and program excellence.

Holiday Pet Spending Takes Center Stage: Trends & Top
Picks

As holiday shopping kicks off, American households put their
money where their hearts are, investing $1,500+ annually in their
furry family members.

Pet Owner Spending

Average Total spent per household on pets

1550544a.jpg

Daily necessities lead yearly costs, but pet parents set
aside $51-$75 for holiday toy splurges. Top gifts include

1550544b.jpg

$15B Pet Boarding & Grooming Industry Preps for Holiday
Surge

US Pet Grooming & Boarding Spending Continues to
Grow

1550544c.jpg

As holiday travel plans take shape, pet grooming and boarding
services anticipate their annual festive rush. The industry, which
generated approximately $15B in sales in 2023, sees one of its peak
periods during the winter holidays. Key drivers include:

  • Holiday Travel Surge: Premium boarding
    facilities report increased bookings for “pet vacation
    stays” during family holiday getaways.

  • Special Occasion Grooming: Pet parents
    prioritize professional grooming services for holiday photos and
    family gatherings.

  • Extended Holiday Hours: Many facilities expand
    their services during peak holiday periods to meet increased
    seasonal demand.

Pet Industry Holiday Outlook Market Trends & Consumer
Behavior

As pet retailers prepare for the holiday season, four key
market trends are shaping consumer behavior:






HEALTH & WELLNESS


Pet owners demonstrate increasing commitment to premium
nutrition products
and are willing to invest more in
high-quality food and treats this holiday season.


Consumers report higher spending on hygiene products and
supplements
, creating significant opportunity for
retailers to optimize their wellness inventory.

GENERATIONAL SHOPPING PATTERNS


Millennial and Gen Z pet parents lead holiday spending with
strong preference for premium products and sustainable
brands
, while investing heavily in pet holiday
experiences.


Gen X demonstrates the highest per-pet holiday budget, focusing
on luxury care items and specialized holiday
services, marking distinct generational approaches to seasonal pet
spending.

PREMIUM HOLIDAY SERVICES


The holiday season drives expansion of premium pet
services
, from luxury boarding to enhanced grooming
packages.


Retailers are adding transportation services
and spa treatments to capture seasonal demand, as
pet parents seek convenient, elevated experiences during the
festive period.

DIGITAL SHOPPING TRENDS


E-commerce platforms continue to capture market
share, with online pet spending projected to reach $28.5 billion in
2024, marking significant holiday season opportunities.


Social media influence continues to grow through
influencer partnerships and digital gift cards, as
the e- commerce market share expands from 22%
toward a projected 30% by 2030.

The Big Stories








1550544d.jpg PetSmart is making strategic moves with both leadership and
digital innovation: the retailer has appointed Ken Hicks, former
CEO of Academy Sports and Outdoors and Foot Locker, as its new
President and CEO effective October 31, 2024, following J.K.
Symancyk’s departure to Signet Jewelers.
1550544e.jpg On the digital front, PetSmart is breaking new ground through a
first-of-its-kind partnership with Grubhub, making over 14,000 pet
products available for on-demand delivery from more than 1,400
locations nationwide. The partnership, which targets shifting
millennial and Gen Z shopping habits where over half now purchase
pet products online, marks Grubhub’s first expansion into pet
retail and includes integration with their Grubhub+ loyalty
program.
1550544f.jpg Tractor Supply is expanding its pet retail presence through the
acquisition of Allivet, leveraging its strong customer base where
about 75% of its 37 million loyalty members are pet owners. The
retailer, operating 2,270 Tractor Supply stores and 205 Petsense
locations, is capitalizing on post- pandemic “rural
revitalization” while continuing its “Project
Fusion” renovation program that has upgraded nearly half its
fleet, though the company expects cautious consumer spending
heading into the election year.

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.



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