(Image credit: Courtesy of The Row; Bevza; Ralph Lauren; Net-a-Porter)
Throughout history, the look of opulence was set in loudness. At first, it was about the jewels you had around your neck or the furs in your wardrobe. Later on, luxury was labeled by the logos on your handbags. Now? There might still be a market for logo mania and maximalism, but it seems that wealth has decided to lower itself into a whisper. According to Forbes, in established luxury markets, including the United States, there is a growing trend for quiet luxury.
If you find yourself wondering what “quiet luxury” truly embodies, allow me to elaborate. This concept emerges from a contemporary fashion (and lifestyle) trend that prioritizes understated elegance and refined choices. Quiet luxury is marked by clothing devoid of prominent logos, favoring muted color palettes and subtle patterns that exude sophistication.
Fabrication and craftsmanship also play a role in what defines quiet luxury. The materials used are of exceptional quality, often featuring exquisite textiles and meticulous artisanship that elevate each piece without the need for ostentation. This aesthetic represents a significant shift away from flashy, attention-seeking attire toward subtle yet impactful styles. In essence, it’s about embracing and appreciating the finer details in life without shouting for recognition.
Labels such as The Row and Khaite center on those “in the know.” Only those with a trained eye for understated taste can recognize such an item. If The Devil Wears Prada were set in 2023, the iconic line would no longer be “Are those the Chanel boots?” Now, it’d be “Are those The Row?”
There’s a new class of designer labels at the top of everyone’s wish lists, and they’ve each taken their own approach to minimalist and modern design. We’ve highlighted 10 labels that fall into the sought-after category. These designers of clothes that are simple but never boring are all set on the goal of creating pieces meant to be worn season after season. They do rely on the “less is more” concept, but none of it takes away from appealing design details such as unique silhouettes and signature fabrics.
Opulence officially has a new meaning. Are you ready to be in the know? Keep scrolling to discover and shop the best quiet luxury brands.
The Row
(Image credit: Courtesy of The Row; Net-a-Porter)
If we had to define “quiet luxury” with one specific brand, The Row would be the answer. Founded in 2001 by Mary-Kate and Ashley Olsen, it thrives on the essence of pared-back minimalism. Insiders will understand the details in the undone aesthetic the brand prides itself on. The Row has transcended being a celebrity brand and has become a secret club you want to be a part of.
THE ROW
Hook Large Textured-Leather Tote
The Row
Brian Leather Belt
THE ROW
Charlotte Leather Pumps
THE ROW
Sofia Leather Shoulder Bag
Khaite
(Image credit: Courtesy of Khaite; Net-a-Porter)
Fresh from winning the 2022 CFDA Award for Womenswear Designer of the Year, Catherine Holstein can expect nothing but more attention to come for her brand, Khaite. Known for its rich cashmere, airy crêpe blouses, and prominent leather, the label is set to redefine the female perspective in fashion. Despite it only being founded in 2016, A-listers like Kendall Jenner and Meghan Markle have become devoted fans.
Khaite
Abigail Stretch Jeans
KHAITE
Simona Leather Shoulder Bag
KHAITE
Marfa Suede Ankle Boots
Celine
(Image credit: Courtesy of Celine)
While many of Celine’s accessories do feature a logo, it’s accompanied by clean and sleek lines that make the accessories seasonless and functional. Inspired by the Arc de Triomphe, it differs from the previous logo often spotted on many of the brand’s handbags. Celine’s previous designer, Phoebe Philo, was one of the most prominent leaders of “quiet luxury,” and although no one can do it like she does, the latest Celine assortment feels nostalgic to her time.
Celine
Classic Triomphe Bag
Celine
Triomphe Sunglasses
Bevza
(Image credit: Courtesy of Bevza; Moda Operandi)
Amid the craziness of New York Fashion Week, Bevza’s runways always bring elements of calm to everyone’s sartorial palette. Clean lines, neutral colors, and airy silhouettes are to be expected. But through it all, designer Svitlana Bevza’s mission is to add a separate layer of meaning to her clothing. Through design, she constantly pays homage to her Ukrainian culture and advocates for sustainability in fashion.
Bevza
Rectangular Wool Skirt
BEVZA
Black Seashell Minidress
Toteme
(Image credit: Courtesy of Toteme; @monikh)
With its signature pieces like quilted jackets and scarf coats, Stockholm-based label Toteme brings a new meaning to wardrobe staples. With simple yet tasteful design additions like contrast stitching and shearling trim, there’s an added flair in basics that is difficult to find elsewhere.
TOTEME
Draped Fringed Wool-Blend Jacket
Toteme
Striped Wool-Blend Turtleneck Sweater
Toteme
Croc-Effect Leather Belt
Toteme
T-Lock Leather Clutch
Tove
(Image credit: Courtesy of Tove; Moda Operandi)
Tove creates a balance between minimalist and romantic aesthetics. The brand rose to It status with its elegantly gathered dress that is the summer item to own and one you can wear for years. And since 2019, founders Holly Wright and Camille Perry have only moved upward, adding delicate camisoles, cotton blouses, and even denim to their rotation.
Tove
Lola Woven Wide-Leg Pants
TOVE
Cate Strapless Twist-Front Stretch-Jersey Midi Dress
TOVE
Everly High-Rise Straight-Leg Organic Jeans
Ralph Lauren
(Image credit: Courtesy of Ralph Lauren; Net-a-Porter)
We don’t even have to explain how big of an impact Ralph Lauren has had on luxury. Instead of constantly revamping, the brand stays true to its design integrity, which includes effortless preppy tailoring. Its latest offering of elevated handbags has recently caught the fashion set’s eye. Either way, Ralph Lauren will always exude elegance.
POLO RALPH LAUREN
Jenn High-Rise Flared Jeans
POLO RALPH LAUREN
Wool-Crepe Midi Skirt
POLO RALPH LAUREN
Pleated Wool Ribbed-Knit Midi Dress
POLO RALPH LAUREN
Fair Isle Recycled-Fleece Sweatshirt
By Malene Birger
(Image credit: Courtesy of Malene Birger; Net-a-Porter)
While many have taken a major interest in the maximalist side of Danish fashion (Think CPHFW street style), By Malene Birger roots itself in classic Scandinavian minimalism. Each piece is defined by meticulous attention to detail, luxe fabrics, and easy silhouettes that work for all.
By Malene Birger
Tinley Cardigan
By Malene Birger
Estille Skirt
By Malene Birger
Kassillas Shawl
By Malene Birger
Lovella Dress
Max Mara
(Image credit: Courtesy of Max Mara; Net-a-Porter)
Adored for its prime selection of outerwear, Max Mara represents the epitome of Italian craftsmanship and quality. Luxurious fabrics and draping define every collection. Think coats lined with silk, cashmere jackets, and boxy wool suits.
MAX MARA
Madame 101801 Icon Double-Breasted Coat
MAX MARA
Radames Wool and Cashmere-Blend Sweater
MAX MARA
Teddy Bear Icon Oversized Camel Hair and Silk-Blend Coat
Max Mara
Lino Wide Leg Trousers
Jil Sander
(Image credit: Courtesy of Jil Sander; Net-a-Porter)
Jil Sander may have opened up shop in the ’60s, but it was her devotion to ’90s minimalism that gave her sartorial power. The brand continues to focus on the look but has not totally blocked off playfulness, adding saturated shades, fringe cascades, and fun embellishments to the mix.
Jil Sander
Dumpling Leather Shoulder Bag
Jil Sander
Pleated Satin Wide-Leg Pants
Jil Sander
Leather Chelsea Boots
Jil Sander
Goji Pillow Bag
This post was published at an earlier date and has since been updated.
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