Among the leading companies in the sportswear and sporting goods industry, Nike and Adidas together account for more than 60 billion U.S. dollars in worldwide revenues. Other notable companies include Puma, Under Armour and VF Corporation. While it’s clear that Nike and Adidas are the dominant forces in the sports apparel market globally, other brands also stand out as major market players. For instance, the French company Décathlon beat both Nike and Adidas to secure the top spot in the sports clothing market in France with a significant margin: Décathlon had more than 11.1 million users in 2020 versus 6.2 million for Adidas and only 3.6 million users for Nike.
As the top company in the industry, Nike witnessed a significant increase of nearly twenty percent in worldwide revenues, going from 37.4 billion U.S. dollars in 2020 to more than 44 billion U.S. dollars in 2021. Two-thirds of Nike’s revenues come from its footwear segment, with popular brands including Air Force 1, Air Max, Air Jordan and more. Nike’s brands are significantly worth more than its main competitor, Adidas. In 2021, Nike’s brand value worldwide was approximately 42.5 billion U.S. dollars, compared to 13.4 billion U.S. dollars for Adidas.
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